My customer Avatar would be some 45 years old males and females
who are rich and doing entrepreneurship, and like new vehicles that come out
every year. So basically, they change vehicles every year, and they are tired
of spending money. However, they cannot help themselves because they can’t
resist seeing a newer luxury vehicle. Thus, they are trying to search for an
affordable and cheaper way to get new vehicles every year. They will be most
likely be interested in vehicle colors that can not be affected by the weather
in West Africa. I believe that all my customer needs can be reached by me if I plan
my business well.
Also, I think that we would have the same needs if I was at
their place. I love new vehicle, and I can’t keep myself from spending money on
cars every year. But I like also to get them the smart way so that it will cost
me less. I believe those common needs will make it easier for us to understand
each other.
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