As an international
student in economics at UF, I’m really looking forward to becoming a successful
business man that helps people in future, and I can tell that my company that
I’m working on will be very significant for me and will help me achieve that
goal.
I’m going to be
offering my customers in west Africa an opportunity to buy newer vehicles at
cheaper price by exporting Salvage and wrecked vehicles that can be fixed there
because they have to pay a lot of money for newer cars that have not been in
any accident. I’m going to export those vehicles to west Africa where my
customers have to spend way more money to get a new car from current years. So,
my customers will be mostly West Africans that want to buy those types of
vehicle with low mileage. Also, most of the cars will be Toyota brand because
most of my customers prefer Toyotas.
They will buy my vehicles
because they are all brand new vehicles, with low mileage (less than 10k). The
only problem is the fact that they have to be fixed because they have been in
accidents. Moreover, even if the car has a salvaged title in the USA, the title
will be cleaned once it is fixed in West Africa. For example, I’m giving my
customers an option to buy a salvaged 2018 Toyota Camry with 2000 miles on it
for $15000, and then spending an additional $3000 to fix it and make it look
brand new. The other option will be to buy a 2018 Toyota Camry with 2000 miles
on it for $35000. Thus, they will definitely choose to buy my product unless
you are very rich and don’t like to save $17000.
During the last two months,
I’ve conducted a lot of interviews that helped realized a lot of things in my
business. Concerning my first three interviews, I found out that my target,
which are the rich people in Benin, really need that change which I’m about to
bring for them. I think that there will be two categories of them I should
consider, those who would purchase the salvaged cars from me at very cheap
prices, or those who want to have brand new car that have not been in any
accident at a cheaper price. Thus, I have to work on that and identify my two
types of customers. Some other interviews taught me that I should include
online shoppers in my target group. Thus, they told me that I should be
creating an application for my business and get some good photographers that
can take clear pictures that are well seen by the online shoppers.
I believe that people in
West Africa are spending a lot of money nowadays on newer cars by spending more
than 15k than the price in USA, I decided to give them the chance to get the
newer cars they want for a cheaper price by exporting Salvage vehicles from
USA, which are not expensive here in USA. Those exported cars from USA will be
bought by rich people in West Africa that spend hundreds of thousand dollars in
car purchase. I believe that they will care a lot because they will save a lot
of money, and they will get the vehicle of their dreams by spending less.
Moreover, they can do something else with the money they save by investing in a
more important asset that doesn’t depreciate.
I believe that my customer
service, my price and car knowledge will help achieve my goal and compete with
other businesses that are already established before mine. I believe that
all these things are connected because it looks like a process.
For my feedbacks, I have received only positive
feedbacks that even encouraged me. Also, the different interviews made me realized
how good it is to listen to other people. Because of those feedbacks, vie
discovered a new market which are the online buyers.
I have changed my concept by improving and being
more efficient. So instead of online selling the vehicles in person, I can sell
them online, which will expand my company. This means that I will have
customers all over Africa.
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