Existing Market:
I feel like my idea of exporting salvaged vehicles in West Africa
is a great one and is going to be successful. My product will be a good quality,
with only some cosmetic damages that can be fixed for nothing. My service will
be great as I’m giving them the chance to purchase the vehicle of their dreams
at a lower cost.
During my 3 interviews, all the three people mentioned that
what I should be doing for my business is to try to fix them myself before
selling them to my customers. They shared
with me that I can start by selling just the wrecked vehicles, but that some of
my customers would be asking for me to fix them the vehicles and charge them
for that.
I believe that my business will be successful. I think that
the most important thing for me is the fact that my business will be able to help
people get the vehicle they prefer and save their cash for other investments. Also,
I believe that my products will have some good qualities, which means that they
won’t have any mechanical issues and will only need body work. All these new
services that I’m bringing for my customers will help me be successful.
New Market:
My new market will be the online shoppers. I believe that
there are people that still shop online in West Africa such as people that are
not near the port. So, they prefer to shop online and make sure they don’t
travel to the port and waste their time.
I believe that in order for my business to give that chance
for online shoppers, I need to create a simple business website that is not
complicated to navigate, and make sure that it has a French version as well
since most of the West Africans speak French.
After interviewing the 2 people, they shared with me that I should
be creating an application for my business and get some good photographers that
can take clear pictures that are well seen by the online shoppers. Moreover,
they told me that I should make the application easy to access to.
I’ve learned that my online shoppers will even make my sales
bigger and my target as well. With me being online, I can sell not only in west
Africa, but also in other countries.
Exporting salvaged vehicles from West Africa sounds like a great idea. I agree with the people you interviewed, though, you should fix the vehicles before selling them to people. That is, unless you plan on selling parts to auto shops. Creating an online shop is always a good idea, since everything is online nowadays. An online shop could bring in a lot more customers.
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